Advertisers will often use digital advertising to help get you to your next purchase.
However, there are also plenty of examples of fake ads that you can spot online and at your next online shopping appointment.1.
Fake online ad copy on a company website If you see an ad for a service online that is similar to an ad on a competitor’s website, this is probably an advertisement for a competitor.
This could be a case of a company trying to make a big impression with their website by creating an ad that’s similar to their competitor’s ad.
For example, if you’re browsing for an insurance policy online, you might see an advert for a company called “Health Care Insurance”.2.
Fake ads on a news outlet If you have a news story on your news source that you’d like to read, but you don’t know the source, this could be an advertisement.
For instance, if the headline is “Top 10 Most Influential Companies in the World”, you might get a notice that reads “The Most Influencer Companies in History” on your search engine.3.
Fake news headlines that read “I’m a Millennial, but I’m a Fake” or “I’ve been reading this article for years and I’m convinced it’s true!”
If the ad says something like “I was born in 1989”, this could also be an advert.4.
Fake weather station headlines If the weather station is showing the weather as it was in a certain location in a particular year, this would be an ad.5.
Fake Facebook ads If you are using Facebook to see ads, this will probably be an advertising.
For many of these ads, you can see ads that look like they are from Facebook.
For some of these, Facebook will not show the ads at all.6.
Fake phone ads for “personalization” and “optimization” If you get an ad telling you to call your personalization phone number, this may be an advertiser using Facebook’s phone advertising feature.
For other ads that target specific groups of people, you could get an advertisement that says, “Call me with any question you have”.7.
Fake medical insurance ad The ad for an “Insurance” insurance plan that says you’re paying $1,500 a year for a one-year subscription for the “Insurer of Your Choice” is a good example of fake medical insurance ads.
If you look at the ad, you may not be able to tell the difference between an ad and a fake ad.8.
Fake prescription drug ads The generic version of an ad might have a doctor and drugstore in it, but the ads will say “Generic Drugs” and will have a picture of a doctor with the word “Drugstore” written on it.9.
Fake beauty pageantsIf you’re shopping for a beauty salon, you’ll see ads for beauty products that say, “The Beauty Industry in Singapore”.
If you’re looking for a cosmetic treatment, this ad could be one of the ones that says “Beauty Treatment” and it will also have a label that says that it is a “Beauticure Treatment Center”.10.
Fake hotel advertisements If you buy a hotel room online, the hotel will usually have a “free” option to stay at.
For the “free-room” option, the ad will say that you are “free to come back to the room you bought at anytime” or that you will be charged $5 a night for the room.11.
Fake airport adsIf you are on a flight to Dubai, you will often see advertisements that are very similar to ones you see at airports in the United States.
For these ads to work, the airline has to offer the same free service at each of the airports in Dubai.
If the ads are fake, it’s usually because they are not from the airline.12.
Fake mobile phone service ads If your mobile phone is offering you a new phone, they will sometimes say that it will be “Free” to use.
For any of these fake advertisements, the company is probably using Facebook ads to try to get you interested in them.13.
Fake health insurance ads If the doctor is telling you you have to pay a premium to get health insurance, you would probably get a similar ad from an insurance company that is offering a “Premium Plan”.
For these ad, the doctor might also say that the premium will be for the duration of the visit.14.
Fake hospital ads If a hospital is offering to give you a free visit, you should probably be skeptical of the ads.
For those that are real, they may be trying to convince you that they’re the best place to get care.15.
Fake grocery store adsIf a grocery store offers you a coupon to get more money for a specific item, it may be a fake coupon from an advertising company.
If this is a case, you probably should check the store before you buy.