Advertiser data suggests we’re becoming more and more focused on what advertisers can do with ads to help them generate revenue.
In fact, ad sales in the United States grew 7% in 2016, according to research firm comScore.
That’s not all ad revenue is generating.
And the ad business is experiencing an even bigger boom as new technologies and apps help businesses connect with consumers.
That means advertisers are spending more on their content and ad campaigns, and that means more money for ad buyers.
That means more revenue for advertisers, and more money flowing back to publishers, who can then target their ads to a wider range of customers.
The growth of the ad market is largely driven by the rise of apps and online video, and advertisers are using them to help boost their brand and attract new customers.
The ad industry also is increasingly looking to expand beyond traditional print, broadcast and cable advertising, as a growing number of apps are making their way onto the mobile device.
That could mean more opportunities for ad creatives to create digital experiences that can appeal to consumers.
“You’re seeing this growing awareness and interest in social and mobile ad targeting,” said Brad Schulz, senior research analyst at comScore, which tracks the ad industry.
“We are seeing a growing need for content and more targeted content to reach those customers.”
What’s driving this trend?
The rise of digital ad targeting in recent years has led to a huge surge in digital ad revenue, said Robert Wiblin, an ad analyst at market research firm AdMob.
But the big question is: Will publishers get the kind of traction they’re expecting?
“Publishers have been the backbone of the traditional ad industry for 50 years and have proven to be able to drive that market,” said Wibling.
“But what are publishers doing to help generate that new audience?
We don’t know the answer.”
Digital ad revenue has grown at an astounding rate.
And according to ComScore, it’s expected to grow 7% annually through 2021.
That represents a $1.4 trillion increase over last year.
It’s also nearly double the rate of the year-earlier period, when digital revenue was $1 trillion.
“This has been a real, significant opportunity for publishers,” said Adam Leong, president of ad-buying at eMarketer.
“The digital advertising ecosystem is getting really robust and it’s driving a lot of these other platforms, such as the ad tech, that we’ve seen growth in the past couple of years.”
But while digital ad spending is growing, there are concerns about the impact of ad spending on publishers’ ability to make a profit.
In particular, publishers may be getting squeezed by rising digital ad costs, which are often the result of a number of factors.
For example, some publishers, such the ones that are trying to grow their ad business, are having trouble keeping up with their digital advertising revenue.
In addition, some of the most lucrative digital ad deals are also going to the highest-cost areas of the market, like the TV market, where digital ad rates are the highest.
That raises the question of whether publishers will be able attract the advertisers they need to stay afloat and keep up with the fast-changing ad landscape.
“The biggest challenge publishers face is that digital ad is not just about generating revenue,” said Greg Miller, president and chief executive officer of ad technology and marketing firm iDigitalMarkets.
“It’s about helping publishers create an engagement with their audiences.
They need to deliver on that engagement.
And digital ad has become increasingly important for that to happen.”
To help publishers keep up, ad-tech firms like AdMob are providing tools that allow publishers to target specific audiences based on their digital behaviors.
And they’re also offering the tools to help advertisers monetize the digital ad they buy.
“There’s not a lot you can do to increase ad revenue from digital ads, except increase ad quality,” said Miller.
And there’s a lot more they can do than just target ads to those users.””
Advertisers need to know what’s driving their digital ad traffic.
And there’s a lot more they can do than just target ads to those users.”
That’s exactly what publishers are looking for. “
If you can help advertisers understand that and understand the drivers of the digital advertising spending, then advertisers will be more inclined to spend more to drive ad revenue.”
That’s exactly what publishers are looking for.
They want to understand where the ad dollars are coming from and how that’s impacting their bottom line.
“Publishers need to have a better understanding of how much of their digital audience is engaging with their ads,” said Leong.
“What are the metrics they’re using to track that engagement?”
To help their publishers do that, they need tools that help them track the kinds of things that advertisers are most interested in.
“This is where AdMob comes