A new survey by TheStreet.com shows how much of an impact online ads have on consumers’ spending habits.
The company looked at 1,000 consumers who responded to a survey of over 1,500 respondents in a span of two weeks.
TheStreet.us conducted the survey to better understand how advertisers use the internet to reach consumers and the types of advertising they provide.
It looked at the advertising companies that have the most online ad revenue and the amount of time it takes them to get the ad into their consumers’ hands.
It found that a majority of advertisers surveyed spent about half of their ad revenue online.
“Most advertisers, including the majority of online ad services, are trying to reach as many consumers as possible with an ad in the future,” TheStreet’s co-founder, Richard Shih, wrote in a blog post.
“Advertisers are looking for ways to spend as much money as possible in the next few months and years to ensure their businesses stay competitive.
The key to this is to find ways to deliver a compelling and compelling experience that makes a real difference to consumers.”Read More