The world’s top-ranking internet service provider, Accenture, has unveiled the next generation of online advertising platforms, which it says will deliver the kind of fast and easy content to the masses it needs to be profitable.
In an update to its website, Accent Media Group (AMG) outlined new service offerings for advertisers, which will give them the power to sell more targeted and relevant advertising to customers.
“Our customers want us to sell their content in ways that make sense to them,” said a company spokesperson.
“They want it to feel right to them, so we need to deliver the right way.”
As part of the update, Accetra said it would now be able to deliver content to advertisers on its own platform, and the new service will be available in the US and Canada.
The announcement comes at a time when the world’s largest advertising network, AdWords, is struggling to adapt to changing technology and the rising costs of running a digital business.
Advertisers will now be asked to pay a fee for the ability to display their ad on the service, with a cap of $25 per person per month, or $250 per advertiser per day.
This means it will be possible to charge $5 per click for a single ad on a website or $1 per click on a mobile app.
“This means advertisers can choose to show their ads for the maximum number of people who might be interested in them, or to show only their highest-value ads to advertisers who would want to spend more on the product,” said the company’s chief marketing officer, Chris Muth.
“We will offer advertisers the ability of paying per click in an effective and effective way.”
A recent study by Kantar Worldpanel found that a third of advertisers have spent more than $1 million on digital ads in the last two years, and that nearly 70% of advertisers are using the service to generate revenue for their companies.
“As a result, we are seeing an explosion of advertising revenue in both the digital and print sectors,” said David Pritchard, chief digital officer of Accent.
“It’s the right time to get back on top of these new and exciting advertising opportunities.”
The announcement was welcomed by the digital advertising industry, which is desperate to attract new advertisers.
“Advertising is one of the key sectors in the economy, but it is still very fragmented,” said Craig Wright, head of digital at advertising company BrandIndex.
“The only way to really compete is to get your business out there and to get as much value as you can out of it.
This is the new business model.”
According to the new offering, advertisers will be able make an upfront payment of $50 to $100 per ad they show.
However, the company said the payment will not expire for more than six months, and it will continue to charge a fee every time a user makes a purchase.
“When the ad is viewed, the advertiser can choose whether or not to use this ad, and if so, it will show up on a user’s page on our website,” the company added.
“If they don’t, we will send them an email letting them know that they have been charged for the ad.”
As the company explained, users can choose which ads to show by clicking on a banner or by viewing the ad in a specific way.
“These ads can include product or service related ads, or they can also be featured with other content that is more relevant to the user’s interests,” said Muth, who added that the new payment model was different from other ad networks that charge users more for their data.
“They charge the same for their advertising as they do for their website or mobile app, and we have the option of doing both.”
The company said it was also looking to scale up the number of advertisers that would be able access the service in the future, by “providing advertisers with an equal number of opportunities to reach consumers”.
Accenture is currently the number one provider of internet advertising in the world.
Its services include mobile ad, video, social media and search, and now it plans to expand into digital.
“Accenture has the ability and opportunity to disrupt and change the advertising industry,” said Pritborough.
“It has the potential to be one of its own, and has the power and the experience to deliver this transformation.”