BY KELLY SCHMIDT-ANDERSONAPRIL 20:53:17APR-20:51:36More than a year after the Supreme Court upheld its landmark ruling that allowed online advertising to compete in the retail industry, a group of beauty professionals is filing a lawsuit claiming that online beauty ads violate the federal anti_spam act.
The lawsuit filed Monday in federal court in New York seeks class action status for the more than 2,500 lawyers, accountants, stylists, auditors and other workers who filed the suit last fall in a lawsuit filed by the California-based beauty industry trade association.
“The beauty industry has always been at the forefront of online advertising, but the anti-advertising laws in place at the time of this suit are outdated and unworkable,” said Roberta Hausman, president of the National Beauty Association, in a statement.
The beauty law requires online businesses to put the privacy of its customers first, but it’s not clear how the companies will enforce the laws.
The National Beauty Council, the trade group representing beauty professionals, says the online advertising ban could hurt small and midsize businesses and that the industry would suffer if online companies are forced to use a specific set of advertising rules.
“It is important that we understand what the laws are, and what they aren’t, before we make any final decisions on our lawsuit,” said Rachel Belsky, senior attorney at the trade association, in the statement.