An advertising campaign by a beauty service provider was thrown out of court Tuesday after an Arizona judge determined the ad violated the state’s advertising law.
The ad for the company’s Beauty Salon service featured a woman’s hair in a “shampoo” dispenser and a woman wearing a “creamy face wash” that she claims is “made from natural ingredients.”
The ad, which was featured in a beauty salon in Prescott, Ariz., was featured on a local news site, The Prescott Daily Sun, on Feb. 5, 2018.
The ad was paid for by the Beauty Salon company, which had advertised the service as being “designed to transform the way you look in the mirror.”
The court ruled that the advertisement violated the Arizona Advertising Practices Act, which requires beauty service advertising to be “clear and conspicuous.”
The Advertising Standards Commission in Tucson, Ariv., had previously found the ad was not a “fair, nondiscriminatory, and truthful advertisement.”
It’s a decision that could potentially affect future advertising deals between Beauty Salon and beauty salons.
The company told ABC News the ad will remain in place and will not be removed from the marketplace.