New Zealanders will get the best of both worlds when it comes to finding the right products and services online.
The country has become the most-influential advertising market in the world and is home to one of the most successful ad networks in the industry, with ad networks that are also leading the way in digital marketing.
But there are some areas of advertising that New Zealand is not quite as well known for, and that could prove costly for the country.
New Zealand can be expensive to advertise on, but it’s not all bad, says New Zealand-based digital marketing and marketing strategy specialist Ben Collins.
Collins says while advertising is not a new thing in New Zealand, New Zealand has traditionally been a more open market, which has led to a fair amount of competition.
“It’s been a little bit of a problem for some time, but I think with the rise of online advertising, there has been a lot of innovation, especially in the digital space, to try and get more of a piece of the pie,” Collins said.
For example, the first time that people in New England saw an ad for a product they wanted was when they saw a photo of a brand on the side of a restaurant.
“It was a little weird, because it was like a photo, but now we have a lot more of that happening,” Collins explained.
Collins said the most popular digital advertising in New York City is being done by advertising firms that have more localised content and have more tailored products and ads, whereas in the US, the most visible advertising firms are typically multinationals.
“I think that it’s going to be a lot easier for us to be able to market more broadly because New Zealand doesn’t have a huge number of multinationals that we’re competing with,” Collins added.
New Zealanders have a unique brand with a unique image, but what do the advertising companies in New Guinea think of the country?
Collins said New Zealand’s advertising is also known for being low-key, but the brand of the advertising agencies is changing over time.
“The advertising companies tend to be very careful, very careful about what they’re advertising, but in the past, there were a lot fewer advertising agencies out there, so that’s what the brands are coming from,” Collins continued.
Collins said he thinks New Zealand will continue to grow in terms of advertising over the next 10 to 15 years, with more advertising agencies starting to come into the market.
But, what about online advertising?
Collins says that online advertising is still a bit of an unknown in New Guineans, as most of the brands on the internet are owned by foreign companies.
However, there are a few big players that have been able to get a foothold in New Japan, Collins said, including Facebook, Google and Snapchat.
Collins hopes to see more advertising in the future and that New Guinesans will be able see the value in their online advertising and advertising products.
“You can actually get really good results with advertising on the web, and I think there will be a place for that in the coming years, especially with mobile advertising,” Collins concluded.